4. Create Directory Listings For Every Single Office, Not Just Headquarters 

Online directory listings go well beyond Yelp, Walters said. There are several dozen listings sites online, and it would behoove solution providers to list the name, address and phone number for each of their offices – not just their headquarters – in every online directory.

"You need to take control of all your local listings," Walters said. "It's really annoying. But once you do it, it's done."

Partners should also make sure their names, addresses and phone numbers are identical in each directory listing. Google penalizes any discrepancies, Walters said, even if one listing is only a single letter different.

If possible, Walters said partners should also post links to their social media pages in the directory.