1. Develop 4,000 To 8,000 Pages Of Content For Your Website 

Content is king when it comes to SEO, Walters said, with Google's search algorithm considering sites with the most comprehensive content to be the most relevant.

"You need to talk about every single offering, every single sub-component, and make a page for every place you serve," Walters said.

Security, for instance, should not be its own page, Walters said; instead, it should be broken up into dozens or hundreds of different components.

Walters understands that most solution providers have nowhere near 4,000 to 8,000 pages together, and he encouraged them to set a goal of creating one to five new pages on their website every week.

"This shouldn't be done as a one-time thing," Walters said.