3. The First Offering Available Exclusively Through The Channel

Xerox's new Healthcare MFP offering will make it possible for small doctors' offices and clinics to securely share digitized medical records with one another, Hoover said. And it will be Xerox's first-ever offering sold exclusively through channel partners.

Larger hospitals or provider networks serviced directly through Xerox aren't the target audience for the Healthcare MFP product since they typically have their own internal electronic medical record (EMR) system, Hoover said. But many small and mid-sized clinics and doctors' practices – which are primarily served through the channel – are still sharing secure documents with one another via fax, Hoover said.

"We're going to see how this works," Hoover said. "If it works very well, then we would be looking to develop more channel-specific apps. If it doesn't, then we wouldn't repeat it."