Five Ways Vendors Make Resellers Hate Channel Programs
Submitted by Mike Dalton on
The Ideal Program
An ideal program will cover the most important requirements – a documented agreement where each reseller has input in the way they want to manage their customers. Understand one another’s requirements and outline mutually beneficial methods that deliver on these needs. Aim for a simplified, and a customized, program that increases engagement and agreeable terms that profit the reseller, the vendor and the customer.