Five Ways Vendors Make Resellers Hate Channel Programs

Dictatorship Instead Of Democracy

Don’t be an end of quarter vendor. Resellers hate partners that treat them like a number. “You don’t call; you don’t email” but when you want those deal registrations and company numbers need a boost, its excessive calling to get deals in the system. Be a part of the solution and help them sell from the start point. Trust the channel to know their customers. Bringing value, best practice tips, market knowledge and trends is helpful content to get a partner on the right track and enable sales.