Emphasize The Quality Of Your Support

With so many technology vendors, it is difficult for any one company to stand out purely based on the features it offers. That’s why the No. 1 thing clients care about most isn’t the feature set of any given offering, but the ongoing support that they will receive. Emphasize to your clients your ability to be on-call 24/7 and to even show up at their doorstep if they need in-person support. Until the big players in the market can provide this level of support, they can’t hold a candle to you.