Q: Why should solution providers capitalize and start to build a data analytics practice if they haven’t already?

NIJHAWAN: Solution providers should build a data analytics practice because good, accurate analytics will require development of best practices and domain expertise.  Building a data analysis practice, as opposed to ad hoc methods, allows continuous improvement and faster time to market for end users.

Solution providers can help (customers), through advanced analytics, resolve issues of churn/bad debt, improve operational and marketing efficiencies by targeting the right customers, etc.