Customer Advocates: The Best Brand Storytellers

Submitted by Drew Moore on November 20, 2014, 4:17 pm EST

It’s hard to tell your story if you’re in a crowded stadium of screaming voices. In competitive industries, such as the technology industry, that’s exactly what organizations are facing.

Survey: Consistency, Communication Key To Cloud Growth

Submitted by Matt Brown on November 20, 2014, 9:46 am EST

IDG came out with its enterprise cloud computing survey recently, and we can pull some strong pieces of advice from the results.

Some of the survey's findings confirm what the industry already knows. Investment in cloud is growing; cloud implementation is increasing IT flexibility and responsiveness.

Why Samsung's Strategy Change Starts With Fewer Smartphones

Submitted by Ramin Edmond on November 20, 2014, 9:45 am EST

A run of disappointing quarterly earnings has forced Samsung, the largest smartphone vendor in the world, to change its business strategy.

After reporting a nearly 50 percent drop in net profit for the third quarter of this year, and a 20 percent drop three months earlier, the company plans to cut down on the number of smartphones it offers.

Cybersecurity, Our Shared National Priority

Submitted by Paul Christman on November 19, 2014, 2:08 pm EST

October was National Cyber Security Awareness Month, a time to raise public awareness, discuss public policy and highlight programs to drive advancements in cybersecurity.

Neo Changes the way the wireless services are sold: IOT will never be the same…

Submitted by Andy Greig on November 18, 2014, 9:27 am EST

Historically, machine-to-machine (M2M) and Internet of Things (IoT) developers have faced a complex and fragmented industry with dated business models. This is especially true when finding a cellular carrier where the norm is a lengthy sales cycle, a complex on-boarding process, and an opaque pricing model.

M2M Market Disruption Opens Up Channel Opportunity

Submitted by Andy Greig on November 17, 2014, 3:56 pm EST

The evolution of the technology industry has moved in the direction of streamlined service delivery, as exemplified by market leaders Amazon and Zappos, and is based on openness, transparency, and simplicity.

Marketing Challenges? Let's Talk

Submitted by Anna Dorcey on November 17, 2014, 3:01 pm EST

When I started at EMC two years ago, the role of partner marketing for the Americas was in transition. I had a great team and an opportunity to start with an almost blank slate. We created a new strategy, changing the way we serve our partners in the Americas. We’ve gone from executing with you to empowering you to achieve the goals you’ve set for your organization and yourself. We understand that for EMC to succeed, you have to succeed.

Pernod Ricard Streamlines Approach to Cloud Backup & Disaster Recovery in EMEA

Submitted by Zaid Rasid on November 17, 2014, 12:53 pm EST

Pernod Ricard is the world co-leader of the wines and spirits industry. Some of its lines include the Absolut Vodka brand which is amongst its large portfolio of international and local brands.

Denial-of-Service Attacks – Short but Strong

Submitted by Candid Wueest on November 17, 2014, 12:37 pm EST

Distributed denial-of-service (DDoS) attacks are not a new concept, but they have proven to be effective. In the last few years they have grown in intensity as well as in number, whereas the duration of an attack is often down to just a few hours.

Are You Participating in Your Clients’ IT Risk Conversations?

Submitted by Denyse Cromwell-Mackey on November 17, 2014, 12:32 pm EST

IT risk. It’s the basis for a serious conversation your clients are having, or should be having: what it is, what the financial and reputational consequences are if operations are disrupted as a result of IT system failures or cyber attacks, and how do they prevent or minimize it.</p> <p>With virtually every aspect of a business now vulnerable to disruption, minutes of downtime can be costly, and being offline for days could shutter a business for good.

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