As AWS continues to dominant the cloud infrastructure services market, achieving a worldwide market share of over 31% in the quarter according to Synergy Research Group on February 2016. This growing AWS community presents a lucrative opportunity for Solution Providers offering cloud services.

For the fourth consecutive year, U.S. business-to-business (B2B) commercial channel revenue increased. Sales in 2015 grew 2.1 percent to more than $72 billion, according to The NPD Group’s Distributor and Reseller Tracking Services. From 2012 to 2015, the U.S. B2B commercial channel market increased at a 4.4% compound annual growth rate, adding $8.7 billion in revenue over that period.

In the game of business productivity, mobility isn’t enough. True productivity comes from a combination of software and applications, a lightweight form factor and long battery life. Businesses want more out of their mobile devices than mere connectivity, which is driving the increasing adoption of 2-in-1 devices.

In the digital era, clients only have one alternative: implement adequate solutions and lead in their markets or be disrupted by faster, more agile competitors. This is why, more than ever, they need partners who understand their industry and can think right and deliver high business value at accelerated speed.

As a Solution Provider, you want to take advantage of this tremendous opportunity, and in order to do so, you need to find a way to differentiate against the competition.