With the NFL's technology push, what will the future look like inside a professional sports stadium?

Where this all goes is complete interactivity between what you see here and what happens at home and virtual reality and gaming sights. My son plays [the NFL] Madden [video game] on his phone, and each week his players get updated based on their performance. For real, from the game itself. How are they doing that? They're collecting the analytics in the players off their RFID tags, on every player, they're collecting stats on the player – they're feeding that stat to EA Sports and it's making its way into the Madden game. The dynamic aspects where these two worlds start to merge, where real performance and virtual performance start to meld together.