What Do You Do When A Vendor Changes Focus?

3. Talk To Other Solution Providers And Partners

Talking to other partners can help solution providers gain a better perspective on what’s happening behind the scenes as vendors change. Whether it’s at partner conferences or within a board  of advisors, partners can look beyond the competition in the channel to better understand how they can build better models around a changing vendor partner.

Also, by talking to other partners, solution providers can get a better sense of how others in the channel are reacting to a shifting vendor focus.