Wipro: Companies are aligned on what digital transformation means in theory, but not in practice.

Ninety-one percent of executives believe their company is aligned on what digital transformation means in theory, yet one in four note that a key obstacle to success in their strategies was a lack of alignment on what it means in practice. Lack of a clear transformation strategy was similarly cited by 35 percent of executives as a key barrier to achieving its full digital potential.

"Many companies struggle with where to begin, what drives change, and even what the ROI is" on digital transformation initiatives, Rajan Kohli, senior vice president and global head of Wipro Digital,  told ITBestOfBreed in an emailed response to a question. "As a result, most transformation projects fail to live up to the hype."