4. Put Geographic Information In Your Page Title

MSPs are much more likely to be found if they include a description and location as the title of a webpage (such as "outsourced IT Cleveland, Ohio") rather than the actual name of the company, Hopkins said. 

Google's algorithm has changed over the past half-decade to focus more heavily on delivering results that make sense to the local searcher, Hopkins said, meaning that an identical search could turn up completely different results in Boston versus San Diego. Delivering more relevant results has enabled Google to better monetize its search feature, Hopkins said.

Therefore, MSPs should make sure that their websites use specific, local keywords. Hopkins said moz.com/local should give MSPs a good sense of how their listings rank locally.