3. Blogs Give You Credibility Among Clients and Improve Your Google Ranking

Google's algorithm strongly favors websites with new content, Hopkins said, figuring that fresh content will be more relevant to users. The search engine's scanning tool will return less and less frequently to sites where nothing new is spotted, she said.  

"If you have a blog and it's updated on a weekly basis, Google is more interested in you because it's changing," Hopkins said.

In addition, Hopkins said blogs can help MSPs build credibility and trustworthiness among potential customers. Continuum has dozens of e-books and blog posts that partners can white label, she said.