How Should Solution Providers Leverage Social Media?
Submitted by CRN Staff on
Thomas Tan
VP, Global Integrated Marketing
Many tend to treat social media as an afterthought or "nice-to-have" in marketing. Successful vendors and solution providers are shifting their marketing and communications towards a social media centric approach; it's the most effective way of staying connected with your customers.
Make sure that social media is an integral part of your overall digital strategy to drive holistic engagement with your customers. Don't forget to leverage the social media programs your partners offer to maximize your exposure.
