How Should Solution Providers Leverage Social Media?
Submitted by CRN Staff on
Melissa Nacerino
Director Channel Marketing
First and foremost is to use it, plain and simple. Social Media can be a powerful tool in building your brand and establishing your company as a trusted technology advisor. Done right, it requires a commitment and a cadence. The basic social strategy we recommend is to empower the most knowledgeable people in your organization to share their insights and practical knowledge with no spin attached. Our partners can also take advantage of Palo Alto Networks' own experts, like the Unit 42 Threat Research team, using a social syndication platform called SocialWave.
