How Should Solution Providers Leverage Social Media?
Submitted by CRN Staff on
Catherine Ramos
Director of Marketing
Resellers and ISV partners have very strong relationships with customers, and using social media to strengthen those relationships is extremely fruitful. Sometimes resellers overlook their technology vendors' social media influence, however. Developers and technology vendors often have large reaches, and resellers can leverage those followings by sharing the same blog posts, press releases or other announcements on Twitter, LinkedIn or any other social media platform. Technology vendors will often reciprocate and share news about resellers' customers or achievements, enabling resellers to grow their influence and credibility. This joint effort sends a stronger message than one solution provider's singular efforts.
