How Should Solution Providers Leverage Social Media?
Submitted by CRN Staff on
Patricia Atchison
VP, Global Partner Marketing
Social media is a great way to connect with your customers. My advice would be to use social media in a consistent way to interact and engage with your customers and prospects instead of just as a platform to push out information. Social media has evolved as a way to have two-way interaction with your customers, keep the pulse on their business and stay relevant with your customers and prospects.
