Where are you placing your bets in terms of the hottest vertical markets that solution providers can start off with in IoT?

Bryan Tantzen: So, in terms of where to put the bets, I would say two areas. From a vertical point of view, we're prioritizing manufacturing as the biggest opportunity. Something where we need lots of help, lots of partners, to go after it. Connected products is a second one that's really huge. And that's everything from connected cars to connected washing machines. And then the third one is, I'd say smart cities. It's really going through an amazing digitization. I was just at one of the top two cities in the U.S. We're seeing everything from the U.S. to India-based cities. I've got dozens of RFQs coming out of Asia right now around digitizing cities. So that's a huge opportunity that's happening.

And then the final one I don't want to miss, it may not be a traditional vertical, but what we call 'smart spaces.' Which is really, how do we enable not just the non-carpeted IoT spaces, but how do we go after reinventing IT leveraging IoT?