How can partners help clients build a strong strategy around collaboration?

Forty percent of respondents recognize they don’t have a collaboration strategy of any kind, so there's a massive gap there. First, [partners] need to identify what the clients' strategy is between the IT team and line-of-business managers. We can't go into a cocoon with just the IT team anymore; line-of-business managers need to be involved with the procurement of collaboration services, because the report found 89 percent of line-of-business managers are involved in their companies’ collaboration strategy, and 56 percent … actually purchase collaboration technology today. Line-of-business managers might be moving into the driver's seat, but they still need help developing a solid collaboration strategy.

Once we've done that, we can look at things like reducing overall spend by understanding what applications are being used and making sure the client is purchasing the right licenses and services for the right users. … The last thing [partners] can help with is making sure (that) what the client buys is being adopted by employees.