5. Open Up The Online Fundraising Tools To Ordinary People

CFB Strategies was originally tasked with building the bundling application for Cruz's campaign, which Anderson said was a custom portal to manage the money collected from high-end donors.

But once that technology was in place, CFB Strategies decided to leverage it to create a small dollar, crowdsourced fundraising network open to everyone.

CruzCrowd, the campaign's crowdsourced fundraising arm, allowed ordinary people to create their own networks of small-dollar donors, Anderson said, and rewarded them will badges and awards as they hit certain targets. During the campaign, CruzCrowd raised $318,000, according to his campaign, with an average donation size of $20.80.

Many other crowdsourcing platforms don't offer a good user experience, Anderson said, so CFB Strategies focused on keeping the platform simple and lighthearted for the end user.