Wearables

Bill Zerella, CFO of Fitbit, and Jack Lazar, CFO of GoPro, said that they see a massive opportunity coming for wearable technology. Lazar said he believes the market for wearables, such as GoPro, is much larger than the sports fans and fitness buffs that it typically sells to today. For that reason, both Lazar and Zerella agreed that the 100 million projected market for wearable devices is vastly understated. Though, they couldn't put a finger on how big it could possibly get, especially with services and software wrapped around the devices.
"For me, it's a brand new market and trying to put your finger on how big a brand new market is is really tough," Lazar said.