1. Know When To Refresh

Finally, it's important to be able to recognize when it might be time for a change, DeCamillis said. He suggested executives in the breakout session take a good, hard look at their brand and their message and see if it is being communicated effectively to current and potential clients. Based on what he had seen in the industry, DeCamillis guessed 70 percent of the solution providers in the breakout session could benefit from rebranding. If the brand isn't clear, it's probably time for a change, he said.

"Now's the time to change. You really have to take a look under the hood at your marketing and branding because that’s the direction the industry is going," DeCamillis said.