8. Keep It Consistent

Once the message and logo has been set, it is important to keep it consistent across all platforms. In a rebranding, that can mean a lot of overhauling, DeCamillis said. That includes the company's website, social media, white papers, press releases, vendor sites and more. Training the employees on the new brand is also key, he said, so they can tailor all of their communications, presentations, media appearances, customer testimonials and more around the brand.