9. Invest In A Good Logo

Part of crafting an important message is having a great logo. The first mistake companies make when designing a new logo is that they don't invest in it, DeCamillis said. They get their family member or employee, who has an eye for art, to whip something up. However, DeCamillis said a graphic designer is a worthwhile investment because they know what attracts customers, can pick multiple color palettes and help adapt it for all platforms.

For design, he said the logo doesn't have to be fancy. In fact, he said simplicity is often better. The other key design piece is making sure the company name is big and easy to read so the logo is easily scalable.