6. Spread Your Message And Brand

Social media is a great way to spread a message and brand, but it isn't the only way, DeCamillis said. With tools such as email marketing, social media blitzes, TV, press, websites and more, there are many different ways to spread the word about your company and its message. For example, DeCamillis said Platte River Networks is tying its rebrand launch to the grand opening of a new office space, which gives it a reason to communicate the rebranding.