3. Make Sure Your Website Is Up To Date

Just because a solution provider has a rebranded website up and running doesn't mean their job is done. The website should be updated at least once a week, DeCamillis advised. That can include anything from blog posts and press releases, to white papers and homepage updates. The problem a lot of solution providers run across, DeCamillis said, is when they feel they need to create all of the content themselves, which can be very time consuming. DeCamillis recommended busy executives take a look at outsourcing content creation or turning to vendors and distributors for free content to keep the website moving.