5. Find The Funding

The standard number that solution providers should aim to spend on marketing efforts is 1 to 3 percent of revenue, depending on the size of the company, DeCamillis said. Platte River Networks had none of its budget earmarked for marketing when DeCamillis joined the company. However, just because solution providers are looking to accelerate their marketing efforts doesn't mean they need to spend a lot of their own money. Vendors will often fund marketing campaigns as long as solution providers can prove ROI.

"The money is definitely out there," DeCamillis said.