"The More Boring Of A Business You Are, The Easier It Is To Stand Out."

Stephens said that most businesses' idea of marketing is boring, tedious and mundane, with creativity and fun too often taking the form of clip art or Comic Sans font on company websites.

But with the world populated mainly by boring businesses, Stephens said a company only needs to surprise people to distinguish itself from the pack.

The strongest marketing campaigns be driven by a vision. Stephens said he envisioned the Geek Squad as a separate, peaceful race of people who want nothing more than to help you out and read manuals for stuff they don't own. 

"When you have no money for marketing, how do you stand out from the crowd?" Stephens wondered.