"When You Don't Have Any Money, You Get Creative Really, Really Quickly."

Whether working at a small company or large corporation, Stephens urged business owners to starve their marketing teams of funds so that they'll think outside the box.

Stephens practiced what he preached when opening Geek Squad City – the company's signature computer repair site in Brooks, Ky. – in October 2006. He reached out William Morris literary and talent agency and asked which celebrities would be willing to come and cut the ribbon for just $2,000.

William Morris offered him romance novel cover model Fabio Lanzoni (aka Fabio), who carried Stephens onto the stage at the grand opening and declared the war between jocks and geeks over.