Creativity And Goofiness Must Eventually Be Scaled Into A Singular Vision

Although individuality is fine and dandy, Stephens said some degree of uniformity is necessary to ensure that customers receive the same experience.

For instance, Stephens opted for clip-on rather than self-tying ties so that Geek Squad agents wouldn't be walking around with ten different types of knots.

Geek Squad agents also receive James Bond-style badges, but Stephens said those don't come until three months after the employee's start date to ensure the worker sticks around. 

And although Stephens's vintage 1958 car worked while Geek Squad was just a one-man show, he ultimately decided to use the small, safe Volkswagen New Beetle as the Geekmobile.