Curvature CEO: Channel Is Key For Our Growth
Submitted by Alec Shirkey on
How will your channel strategy evolve following the merger?
Our legacy go-to-market has always been with the channel. That's a great path to grow. Some obvious geographic dynamics in Europe make the channel incredibly attractive to work through. We've been a pretty substantive partner to U.S.-based channel organizations, as well. We're aiding a solution that they're looking to provide to their clients when they don't have all the resources to do it. The newly combined organization represents a lowering of the trade barriers, where we'll look to leverage our existing supply chain, our existing solutions architects and our existing delivery organization for the benefit of clients to and through the channel as well. We'll have some legacy channel executives spend time in each of the international theaters and look to develop an offering that's much more user-friendly.