Curvature CEO: Channel Is Key For Our Growth
Submitted by Alec Shirkey on
Where would you expect your indirect sales to be a few years from now?
We can be as beneficial to our clients, indirect or direct, as they are willing to be innovative. It is possible for large vendors to aggressively pursue new markets, which would dramatically shift our numbers. I could say 80 percent of our revenue could be indirect. It could be as wide as 40-80 percent. But that's less incumbent upon me and more incumbent upon vendors deciding that they want to be a leader in the space. I know that sounds silly or obnoxious, but it's true. We consistently see vendors that have a chance to be the new market leader step on themselves as they're going to market. I expect there to be a major disruption amongst the vendor community as there's a significant shift to white box.