Cisco's Tony Shakib

I think the channel partners can play a huge role in the verticalization and the customization and in the system integration and delivery of these capabilities, because large companies cannot. At Cisco we've invested in 13 different verticals. In my group we build 64 different solutions, and we're just scratching the surface. Even common types of customers in oil and gas, they all have their own uniqueness. I think that's where the channel partners, the system integrators, could come in, take a lot of the common blueprints and the common platforms and then do that last 20 percent to 30 percent of customization to appeal to that customer and to solve their specific problems and scale it up. We cannot do it at the core technology groups.