CRN: How is your company approaching the Internet of Things?

Intel's Steen Graham

From an Intel point of view, we actually are absolutely focused on distinct and separate verticals. We've got business units, or practices, set up from a vertical point of view. The one thing that I think is critical for the channel to scale and really monetize these opportunities is to go beyond the vertical and target the use case and the business outcome. That's where I see a lot of the opportunities. Many of the business problems are multi-vertical business problems.

When you're trying to solve a business problem, you have to go to a smart solution all the way to a retail point of sales solution and have those data sets combined to generate that end-user outcome. You've got to have domain expertise from the vertical, but I'd say go beyond that to the business problem you're trying to solve.