Cisco's Tony Shakib

Our approach is to build horizontally, but go to market vertically. The customers only understand things from their vertical. They really are not that technology-savvy. IoT is not about technology, and it's not so much about the internet, it's more about the things that the different customers own. Our approach has been to try and build horizontal platforms as much as possible. Where I do agree is that almost 70 percent of the things that you're trying to solve are common. You're doing location-based services, you're doing asset tracking, you're trying to do asset optimization and then you've just got to re-skin it for the different verticals and then add the level of uniqueness that they need to be successful.